After only a few months since its launchReal-Buzz, made its presence known in the much coveted top 10 results to searches for real estate in major US cities on the international versions of Google, Bing and Yahoo. By contrast Zillow,Trulia and Realtor.com were rarely among the first 100 search results.
This international internet presence is impressive, as more than 70% of all traffic on-line has been in languages other than English (in 2010).Source: InternetWorldStats.com
When international potential buyers search for properties in the US on their local Google or on other search engines using search terms like “house for sale” or “real estate” in their own languages, Real-Buzz is on the top of the list in cities like Chicago, Las Vegas, Los Angeles, Miami and New York.
With international visibility increasingly more important to US would-be sellers, Real-Buzz.com allows agents to ‘tap’ international buyers on the preverbal shoulder, and offer their local properties for purchase.
“Foreign buyers spent $82 billion last year on US residential real estate, up from the $66 billion reported by the NAR in their 2010 report. That was an increase of about 20% in one year, making home sales to international buyers one of the few growth segments in the real estate market,” said Janet Choynowski, CEO of Real-Buzz.
To gain a global marketing edge for their members, most major MLS and Realtor® organizations now syndicate their listings to Real-Buzz.com, which offers a wide range of products and services designed to help agents and brokers market their listings to international and multicultural buyers, including translated property search for agent websites.