Saturday, August 31, 2013

A Place in the Sun September Property Marketing Show in Birmingham has ticket sales double

A Place in the Sun September Property Marketing Show in Birmingham has ticket sales double so far
30 Aug 2013
Sales of leading overseas property magazine A Place In The Sun and early ticket sales for its autumn live UK show have both doubled.
The autumn live show, based on Channel 4’s popular TV show that is shown all over the world, takes place at the National Exhibition Centre, Birmingham, from Friday 27-Sunday 29 September.  Free tickets are currently being offered to the overseas property trade at

Publisher Andy Bridge said:
“We currently print 12,000 copies of the magazine but this will increase for the next issue with extra copies going into the newstrade to ensure we don’t sell out as we have done in some outlets, plus additional copies given out free at A Place in the Sun Live.”
Mr Bridge says publishing fewer issues a year means the magazine, which has been redesigned, is more of a premium product.

The September issue has 156-pages rather than the previous 148-pages. Due to additional production costs, its cover price has risen from £3.50 to £3.99 – the first increase in five years. To increase value, the magazine comes bagged with the Association of International Property Professionals’ (AIPP) 2014 Consumer Guide.

The magazine sales and Live show tickets have been boosted by excellent ratings from the TV show. In fact, Channel 4 has just announced the filming of a new series this autumn.
The 80 episodes will be branded A Place in the Winter Sun and will feature presenters Jonnie Irwin, Jasmine Harman and Laura Hamilton.
“We’ve seen its impact on traffic to the website and this is also feeding through to magazine and ticket sales.
“Sales of tickets for the exhibition in September are up fifty per cent on the NEC last year and up against our larger spring show too. Whether this will ultimately translate to a larger audience on-site I don’t know, but it’s a good signal.”

The take-up of free tickets through key partners has also improved. Marketing activity by the website, which runs the French Village at the show, has seen more than three times the number of people sign up than previously, adds Mr Bridge.

A Place in the Sun Live also features a global property exhibition featuring more than 150 agents, dedicated areas for Florida, Italian and Portuguese property, free advice sessions, appearances by the TV presenters and screen tests. Two visitor tickets cost £15.
To find out more, visit A Place in the Sun’s website at:

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