Article posted October 2, 2012
A Place in the Sun Live closed its doors on Sunday after three days that exceeded all expectations. An audience of 4,390 provided exhibitors with more visitors per stand than at any time during the last four years and the quality of these visitors appears exceptional.
Packed seminar theatres with standing room only for many sessions and a main stage area full of serious buyers created an exciting atmosphere. Exhibitors reported genuine interest with visitors eager for information, booking inspection trips and ready to move forward and buy.
Chris White of Ideal Homes Portugal said, “Our target for three days of the show was to arrange ten buyers to fly out to the Algarve on viewing trips – we achieved this by the end of day one.”
Bob Shepherd of Euro Prestige was equally impressed: “It was packed at the NEC this weekend. There was a constant stream of genuine clients on the stands and what surprised us all was the distance people travelled to attend – a compliment to the show marketing. Agents who weren’t at A Place in the Sun Live have certainly missed out.”
Marc Pritchard of Taylor Wimpey was clear: “simply put, the best show in years” while Martin Copeland of Knight Knox was “delighted to have made sales on every day of the show”. Said Peter Birkett of Property Repossessions Spain: “This has been the best show for years. Something definitely changed in the market six months ago and at this event we couldn’t cope with the number of visitors to our stand at times.”
Andy Bridge of A Place in the Sun commented: “It was clear that visitors were more serious than they have been for a long time. I’d like to say we did something dramatically different for this show but the truth is there are more people ready to buy now. Maybe they are fed up with a recession that is not going away, maybe they believe the market has finally bottomed out, but either way it’s very welcome news for our exhibitors. The new series of the TV show filmed earlier this year and broadcasting this month will help show the nation just what incredible offers exist in the overseas property market right now.”
The audience was hungry for information on Spain in particular but other traditional destinations proved popular too. The French Village was as busy as usual as was the Florida Pavilion, and both the Portuguese and Italian Pavilions were full of visitors at all the seminars and presentations. Exhibitors from Turkey reported running out of promotional materials and the relatively small number of stands for Cyprus all had a successful show.
Dates for the next A Place in the Sun Live are 12th – 14th April 2013 at London Olympia.
Full Press release see
Further details on this and other Global Marketing Events see my Blog:
also like my FBB Page